This benchmarking study provides an authoritative frame of reference that paints a comprehensive picture of macro-level TI performance for FMCG companies across Germany, France, Spain and the UK with major retailers and buying groups. Key metrics we use include our Sales Versus Spend Index, quantitative comparisons and our proprietary Trade Investment Quality (TIQ) scorecard. This benchmarking study will be conducted in partnership with the Institute's related company, Childs Davidson Limited.

Inscription Fee:

Non-members: €19,950

FMCG Institute Members: €17,950